Episode #40 Your Personal Brand

You already have a personal brand. It doesn’t matter whether you’ve taken deliberate steps to build it or not. Your appearance, behaviour, attitude and a host of other factors are constantly communicating to others who you are, your value and what they can expect when they interact or work with you.

So the question is: what do others say about you when you’re not in the room?

If you don’t know the answer to this question, then you have to tune into this week’s episode of the podcast, which is all about building a personal brand that represents and serves you. Here’s what I cover:

  • how to be more aware of how you come across by observing your own behaviour
  • how to set aside your fear so you can ask others what they think of you
  • why your personal brand is relevant to your personal life as well as your career
  • the many ways to communicate your personal brand, and
  • the easy way to build and live your brand

Your brand is already out there. It’s time to make it work for you.

Mentioned in this podcast:

Episode 11: The Discomfort Zone
Episode 20: Your appearance matters with Lizzie Edwards

 

Testimonials

Caroline did a fantastic job as the guest speaker at our latest Women with Ambition networking event: 'How to ensure kids don’t derail your career'. Caroline’s talk was engaging and insightful and feedback from our clients that attended was overwhelmingly positive. All of the delegates mentioned they had gained some sound advice from Caroline’s presentation, regardless of whether they were thinking about having children, were already parents or were managing individuals with family commitments. Caroline has been a pleasure to work with and I look forward to continuing to develop our working relationship in the future. I would highly recommend working with her.

Sally Clare, Head of Diversity, Ambition UK

I wanted to let you know that I have been promoted to counsel. Thanks very much to your coaching I have managed to get through one of the most challenging years of my career and managed to achieve what I had hoped to! I might not have made it were it not for your advice and guidance.

Client C, Solicitor

Caroline came to speak to our Balance Employee Network about “How to babyproof your career so you can balance your life”. I really enjoyed preparing this event together. Caroline took great care in understanding the needs of the audience to make her message even more powerful. The whole process from preparing the event invitation to getting feedback was very professional with a wonderful personal touch.

Louise Walewska, Presentation Client, HSBC Asset Management

Caroline, I can’t thank you enough for the help you gave me while starting to think of family planning. Your level-headed approach to some of the things I was panicking about has put everything into perspective. Not to mention that talking through and planning how to run my company single-handedly with a child was invaluable. I really appreciate having the after-session documents to work through in my own time and have been referring to them frequently. I cannot recommend a Babyproof Your Life session highly enough when starting to think about children – everyone should do this! Many thanks again.

Client T, UK, Babyproof Client

When I came into the office the following Monday, I could see the effect that you’d had. People were visibly changed as a result of your talk.

Oli Holmes, Accenture

I am more than happy to share wonderful feedback about you. Working with you has been life changing and continues to inspire me and help me grow.

Coaching client, Director, PwC Legal